Typography

This specialisation will introduce students to the fundamental principles and skills in contemporary graphic design communication.

Students will learn and develop knowledge of type design, bespoke letterforms, marketing, logos and brand language, applying these typographic solutions to work with design briefs and studio requirements.

Students will hone skills from this specialisation to craft an industry-ready folio of designs with applications for employment or further study.

GDES30005 Typography in Practice

This subject develops specialised skills and craft of typography for professional practice. The subject investigates historical and contemporary typography with readings, talks and studio-based projects from Gutenburg to the digital, text setting, expressive and responsive type.

Students learn how to refine typographic techniques and apply these to communication solutions in graphic design.

Students will learn to aesthetically refine to briefs with contemporary demands and will progressively craft an industry-ready folio of typographic designs.

GDES30006 Word as Image in Space and Time

Word as Image in Space and Time introduces students to the fundamental principles and skills of visual communication using bespoke letterforms and experimental layout and design.

Through a programme of lectures, workshops, speculative project work and class discussion, students will develop an understanding of how letterform placement, innovative design and craft have shaped written and typographic communication across historical and contemporary cultures, contexts and media.

Students will apply a range of typographic solutions, including refined drawing skills, inventive graphic design, marketing, logos, brand language and unique alphabetic forms, to meet contemporary market and studio requirements.

Students will progressively craft an industry-ready folio of typographic designs.